Tuesday, February 21, 2012

Tax Tantrum Tuesday: Charitable Contribution Come Up

Remember my "You Have Arrived" post regarding the ability to itemize on your taxes? Well I met my goal this year...I stayed consistent with my tithing in church (which was a 2011 New Year's resolution for me) and it resulted in me being able to itemize on my 2011 federal tax return in addition to being blessed beyond measure. I thought it would be nice of me to share how this turned out to be a benefit for my taxes... even though a tax deduction for charitable contributions was not even 50% of my motivation for wanting to donate more to non-profit organizations including tithes to my church.

As you all know from my tax posts...either you can claim the standard deduction or itemized deduction on your federal tax return. The standard deduction for 2011 is $5,800 for singles no matter how much you made. Itemizing is a bit different and fluctuates based on what you are able to itemize. For 2011, I was able to itemize $7,160. This included my state income taxes paid (this would've been taken out of my paycheck regardless) as well as my charitable contributions (roughly $4000 in tithes and other charitable donations throughout 2011). So in essence, for 2011 I was able to deduct $1,360 more ($7,160 - $5,800) from my income by keeping up with tithing and being a little more generous than I would've been in the past.

The bigger deduction resulted in my tax liability being about $400 lower than it would've been had I only been able to take the standard deduction. This means my refund was $400 larger. Now, I know what you're thinking...this isn't a lot. 

But I. Feel. Amazing. For a few reasons:

1) I was able to successfully complete my New Year's resolution for 2011.

2) I was able to itemize and take just that much more of my mula back from the IRS...which honestly makes me want to start planning and saving for the next big itemization move...buying a home. I think it's great to set that up as a goal for myself at 25.

3) My refund is $400 bigger! It's not a ton of money but it's $400 the IRS would've had otherwise!

4) Giving is so much more fulfilling than I could have ever imagined. This is really the biggest reason (hence it's bold type font). Contrary to popular belief, I did not have to give up anything in order to give...and if I did, I didn't notice it. That's how happy giving made me. :-)

Happy itemizing and happy giving!

Wednesday, February 8, 2012

Apple Will Make You Do the Craziest Things

Make room in your budgets for increasing cell phone costs. Why? Because Apple has figured out a way to rule the world and whether or not you're under their spell, you will probably pay the price.

An article on CNN Money caught my eye today, The iPhone is a Nightmare for Carriers. Shocking headline right? How could the iPhone be a nightmare for anyone...it's only one of the greatest things ever created.

After reading the article, one thing really stood out to me: the power of a strong brand. We often talk about great brands...brands we see everyday, can recognize very easily, and even have developed loyalty to. But what Apple has done...or should I say, what Steve Jobs has done...is turned us into some pathetic salivating puppies who would do and give anything to get our paws on whatever it is they're selling. Talk. About. Genius. God rest his soul.

So the problem: Why is iPhone a nightmare for carriers? In the simplest terms, carriers aren't making money off of the iPhone. In fact they are losing money from offering it. Carriers pay the "sticker" price for each phone from Apple and they sell it to us at deep discount, after hundreds of dollars in rebates and the such. For most phones, this subsidy is recouped over the course of a 2 year phone contract but for the iPhone, the subsidy is so large that even with the contract, iPhones are bringing margins down. Fun fact of the day: Verizon saw one quarter of rising margins this year. When? Third quarter, when iPhone sales stalled due to the much anticipated release of the 4S. Go figure. Not to mention the added expenses of supporting these 3G and 4G compatible networks and expanding coverage areas. Now not only is AT&T seeing decreasing margins from offering the iPhone, Verizon and Sprint have joined the band wagon as well.

The Solution? You would think this means that carriers wouldn't support the iPhone. Sprint admitted to paying upfront costs of $15.5 billion over four years yet doesn't expect to make any money off of the iPhone until at least 2015. What business continues to sell something that makes it lose money? This is where the power of the brand comes into play. No. They aren't thinking about tossing Apple (no one would dare do such a thing). They aren't even considering negotiations with Apple to reduce the subsidy (which is running about $450 per phone). Instead, they are passing on the increased costs to consumers in the form of higher service plans and limits on otherwise unlimited offerings. Sprint has increased all smartphone rates by $10/ month. Verizon no longer offers unlimited data. AT&T no longer has an unlimited plan and raised rates by $5/month. This is for everybody. Non-iPhone users and #teamiPhone alike. Why do you ask? It's all in the name of market share.

Carriers don't think the iPhone love affair will end anytime soon. And I think they're right. Even if it tanks their margins, it increases their market share. The reality of it all is that everyone loves Apple and consumers will flock to the carriers who offer it...so whether or not it makes dollars, it makes sense. First time I've seen that cliche broken. Apple, you've done it again.